New Office Casual Initiative
Concept Development & Editorial Platform · VP Fashion Director, Saks Fifth Avenue
Objective
Build the editorial and merchandising platform for Saks Fifth Avenue's response to the post-banking industry shift in office dress codes as reported in the WSJ. Reposition men's tailored clothing within a new, more relaxed business-wardrobe context.
Actions
Authored the New Office Casual concept and editorial direction across Saks's men's category. Curated assortment recommendations across tailored clothing, knitwear, footwear, and dress furnishings to reflect the relaxed-but-elevated dress code. Aligned creative direction across saks.com editorial, in-store presentation, and digital marketing.
Results
Delivered an editorial platform that reframed Saks men's tailored clothing dress code — keeping the category commercially relevant in a moment where the traditional suit narrative had lost ground. Provided a unified creative framework across editorial, merchandising, and in-store presentation. Ended the formal dress code for Saks sales associates nationwide within two months, ushering in a new era of casual dressing.